I’m Latee’ (La-tay), Marketing Strategist, Copywriter, and Creative Partner for Wellness Professionals.
INFJ. True crime enthusiast. Dog mom.
I've been in your audience's shoes. I know what they're searching for at 2 am, what self-help promises they've been burned by, and what they actually need to hear.
Simply put, I know how to speak to your audience because I am your audience.
I know and understand their:
🕰️ More Time for What Matters: Less time stressing over content, more time with your clients, your family, and yourself.
🎯 Your Voice, Amplified: Marketing that sounds like you, not a template, not a trend, not a cookie-cutter or generic agency.
And I built LavenderSkye Copy because the wellness space deserves better than shallow, soulless marketing.
MY STORY
I am deeply fascinated with genuine personal growth and psychology. This curiosity stemmed from my own personal struggles with mental health, and I read every self-help book, looked at every course, and spent more hours than I can count down research rabbit holes looking for something that actually stuck.
I found a lot of great insight and guidance. Some of it genuinely changed my life.
But a lot of it...to be frank, was absolute, CRAP! It felt hollow.
Surface-level advice dressed up in pretty branding and vague promises. And when you're already vulnerable, that disconnect hits different.
That experience never left me. And it's exactly why I can't stomach marketing that treats your audience like a conversion metric instead of a human being who's doing the hard work of trying to get better.
To showcase more authentic marketing solutions, I write REAL, IMPACTFUL, and EMPATHETIC copy that converts and highlights amazing businesses and professionals ready to make a change.
I support these businesses by generating more leads and boosting their brand awareness through clear and persuasive copy, content marketing strategies, and ad management.
Outside of marketing, you'll probably find me curled up on the couch with my dogs (Daisy & Peanut) with a Diet Dr. Pepper in tow with a bag of Miss Vickie's Spicy Dill Pickle Chips… either watching horror movies, reading, or deep in a true crime or history rabbit hole.
Why Me?
❤️Emotional wants -Struggling to advocate for themselves and become their own friend.
🎯Aspirations - Desiring a peaceful mind and life in a world of constant noise from technology and societal expectations.
💭 Dreams - Actualizing their goals towards mental wellness and other life goals.
🫣Fears -Trying to do the work & to stay out of vicious cycles, but with no roadmap to guide them.
My mission is to help wellness and mental health professionals market in a way that actually honors the depth of their work.
Now, don’t get me wrong, I am very results and data-driven, but I also want to build up fulfilling and helpful resources and services for those who need them.
I want you to focus on empowering people through your great work, and you can let me take care of the rest. You can consider me your content marketing confidante or ads strategy partner, freeing you up to focus on your transformative work.